CORE Services
Social media isn’t just about being seen, it’s about being strategic. I work with experience-driven, independently owned lifestyle brands who want their content to do more than just fill a feed.
With nearly a decade of experience, Skylar combines an understanding of strategy, platform expertise, and creative direction to build customized social media plans and creative processes that are clear, sustainable, and aligned with your goals.
Why Citrus?
Because I offer a rare blend of strategy, creativity, and care.
Strategy-first, always. We won’t post just to post. Every piece of content should work together to achieve your goals.
Tailored support. No copy-paste templates here. We’ll work together to create systems and strategies that fit your workflow and your voice.
Platform fluency. From TikTok to LinkedIn, I understand the nuances of each algorithm and audience, and how to make each one work for your brand.
Creative meets analytical. We’ll track the metrics, optimize what matters, and bring fresh ideas to every project, every time.
Personal attention. Work directly with me—because I genuinely care about making your life easier, and you’ll feel that in everything we create together.
Bonus: I believe your social media should feel like an extension of your brand, not a drain on your time. We’ll work together to say goodbye to social media stress and hello to your dream feed.
Social Media STRAtegy
Clarity, direction, and a custom plan.
We’ll work together to build a tailored social media strategy that aligns with your business goals, audience behavior, and brand identity. Whether you're launching a new product, growing your community, or simply need to post with more purpose, this is the foundation you need to succeed.
Includes:
Platform-specific strategy
Content pillars + competitive analysis
Audience insights + engagement planning
Trend integration with intention
Planning & Publishing
Stay consistent without the stress.
Once your strategy is in place, we map it out into a clear, monthly content calendar—complete with scheduling support so you’re never scrambling to post.
Includes:
Creation of monthly content calendars
Caption writing + post planning
Scheduling and/or real-time publishing support
Platform features and optimization (i.e., Story, Live, Trials)
Content Creation
Custom content that feels like you.
From eye-catching graphics to scroll-stopping videos, I create original content that’s aligned with your strategy, speaks to your audience, and shows off your vibe—loud and clear (and limey, if you like).
Includes:
On-brand graphics + templates
Reels and short-form video editing
Custom Canva asset libraries
Visual storytelling that stops the scroll
Account Management
Real connection that fosters growth.
Once your content goes live, we shift our focus to keeping the conversation going. With thoughtful engagement, planned profile updates, and day-to-day platform care, your social accounts stay active, responsive, and rooted in real connection.
Includes:
Consistent interaction with your followers
Automated comment replies and message management
Link in bio updates + profile refreshes
Flagging UGC or local content for reposting
social media coaching
Guidance and support that helps you grow with confidence.
For the business owners who want to do it themselves but still need a little help. We’ll meet virtually to discuss your strategic approach, recent content performance, platform updates, ongoing trends, and answer your questions about social media.
Includes:
Biweekly or monthly strategy check-in calls
Help finding the tools you need to succeed
Process development for creation, publishing and community management
Moral support and encouragement
See Our Work
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NCAA: Strategy Development, Account Management & Onsite Event Coverage
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Salt & Ash Market: Strategy Development, Content Planning & Video Production
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Massage Heights Indianapolis: Campaign Development & Video Production
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![Coach Chris Baran]()
Coach Chris Baran: Content Planning & Account Management
You don’t need more content. You need the right content.
Whether you're ready to offload everything or just need clarity and guidance on what to post,
Citrus offers strategic support tailored to your brand.