About CitRus

Taking the sour out of social.

After nearly a decade in corporate PR and marketing, where creating social media content often felt like a lifeless box-checking exercise, Citrus Social Media was born out of a need for something different—something more human.

Founded in 2023 (officially), Citrus is for the scrappy small biz owners, the passionate personal creators, and the badass brands who give a damn. I’m here to simplify social, cut through the noise, and help you show up online with confidence and clarity.

Why Choose us for your social needs?

Because social media should be fun!

I’m not just here to schedule posts—I’m your social media sidekick. Your coach. Your creative collaborator. I stay on top of trends, algorithms, and features so you don’t have to. And I always tailor my approach to fit your voice, your audience, and your goals.

We’re not here to make you go viral. We’re here to help you make some magic (and maybe some memes).

Meet Skylar

Founder. Strategist. Cat mom. Content nerd.

Hi, I’m Skylar—your go-to social media strategist, content creator, and the lime-loving disco queen behind Citrus Social Media. After nearly eight years in the marketing world (and way too many meetings that could’ve been emails), I finally decided to build something of my own—something with heart.

I launched Citrus because I believe social media should be more empowering and less overwhelming. I work one-on-one with small, soulful business owners who are ready to stop winging it online and start showing up with confidence and consistency.

When I’m not building content calendars or decoding the latest algorithm shifts, I’m probably sipping an iced coffee, nerding out over TikTok trends, or taking a walk to clear my brain.

I’m not here to talk down, overcomplicate, or judge you. I’m here to be in your corner and to help you show up online with strategy, style, and a little less stress.

MY Mission

To level the playing field and remove social media barriers for small businesses, artists, and brands—helping them show up with confidence and content that actually connects.

MY Promise

To help take the sour out of social media.
To be dependable, creative, and real.
To help you post with purpose—not pressure.

What My Clients Have to Say:

  • Building a Refuse Logo

    "Skylar is an amazing collaborator and has done an excellent job for us here at Building a Refuge. Her ideas and strategies for us have been helpful and encouraging! She has been fantastic to work with and her expertise shows with the collaboration success in our marketing projects."

    — Brandon Leum, Founder, Building A Refuge

  • "To be honest, social posting wasn’t something we enjoyed or excelled at. But once we brought on Citrus, everything changed. We finally got our time back to focus on the projects that needed our attention. Citrus handled it all—from creating monthly content calendars to batching short-form video shoots and coming up with post ideas that were actually getting thousands of views and real engagement."

    — Marjorie Phillips, Marketing Manager, Fuel Productions

  • "From our first call, I knew I would be comfortable with Skylar. She comes up with fantastic ideas for connecting my business with Instagram trends, in a way that doesn't feel forced and she's always flexible if I have a modification. She has pushed me to be on camera more which has helped our visibility; my customers feel like they know me better. I could not recommend Citrus Social enough! The content calendar is worth its weight in gold and having someone else film and edit takes so much off my plate as a busy shop owner."

    — Ashton Boehman, Owner, Salt & Ash Market

  • "Working with Citrus Social Media has been an outstanding experience. Their team is creative, responsive, and highly strategic, making it easy to collaborate and see real results. They consistently deliver engaging, on-brand content that connects with our audience and drives measurable growth."

    — Jourdan Ivory, Restaurant Operations Manager, Tinker Street Restaurant

  • “Citrus Social Media exemplifies excellence. Skylar possesses outstanding communication skills, creativity, and the ability to think innovatively. Her responsiveness and profound understanding of the industry have been instrumental in building the WBIT brand. She excels in developing effective marketing strategies and takes immense pride in her craft, consistently delivering exceptional results. I highly recommend Citrus Social Media for anyone seeking superior social media management and event elevation.”

    — Jessie Carmack, Assistant Director of Women’s Basketball, NCAA WBIT

Looking for a strategist who actually gets it?

We bring experience, a love for strategy, and a no-fluff approach to helping you show up online.

Let’s collaborate on content that feels aligned—and works.

Get In Touch →