Massage Heights Indianapolis
Campaign Development & Video Production
the squeeze
Massage Heights Indianapolis is a locally owned and operated massage franchise with three locations in Central Indiana. Belonging to a franchise has its perks, but Cristina Goebel, the local franchise owner, wanted to set her business apart further with a social media presence that ingrained each location in the communities they served. With this need in mind, Cristina hired Citrus Social Media to assist with local content creation, influencer management and media relations to expand her business’ digital reach and drum up new guests and members.
the zest
Although Massage Heights Indianapolis had over 3K Instagram followers at the start of our engagement, their social media performance was not producing the desired results: engagement and conversions.
Citrus refreshed the existing Facebook and Instagram strategy to sharpen the content focus around priority holiday campaigns, the launch of new services, and localized video content that both entertained and educated their target audiences. Massage Heights Corporate would continue to provide simple social media graphics to maintain brand consistency; however, the majority of content shared to Instagram
The updated social media strategy also included more consistent Facebook and Instagram Story content designed to encourage action and deepen relationships with followers.
Taking it a step further, Citrus also partnered with a variety of micro-influencers in the Indianapolis area to share their experiences with Massage Heights Indianapolis, exchanging massage and facial services for feed and Story posts on the influencers’ profiles. Citrus also secured TV appearances on Indianapolis’ top-rated morning news shows to promote their services and educate viewers on key service offerings.
Services Provided Included:
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Strategic Development
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Content Planning
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Account Management
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Video Production
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Influencer Management
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Local Media relations
the juice
Within a few weeks, the Instagram feed went from being primarily static graphics and stock photography to a variety of trending and local retreat photo and video content.
In the 24 hours following each TV appearance, call volume to the local retreats increased by nearly 25%. Collaborative Instagram posts with influencer partners helped to grow awareness of the Massage Heights brand in Indianapolis and contributed to overall follower growth.
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